BARAD

The brand BARAD takes its name from the traditional Moroccan teapot, a central symbol in local tea ceremonies. Drawing from this origin, a unique brand identity was developed to highlight the authenticity of the Moroccan tea experience. The concept incorporates tea bags and packaging inspired by shiba (wormwood), a plant strongly associated with Morocco, along with distinctive spices from the local culinary culture. The packaging design is rooted in traditional Moroccan color palettes tailored to each infusion, while introducing a modern twist that balances cultural heritage with a fresh, contemporary product experience.